From rugged hiking trails across South Africa to globe-spanning adventures, we design our North Ridge’s gear with precision to keep you moving with comfort, confidence, and security. We craft every North Ridge product to protect your belongings, no matter how tough the elements get.
With over 350 years of combined experience in the industry, our team delivers more than exceptional outdoor gear—we provide personal service, quick turnaround times, and lifetime guarantees on our workmanship.
At North Ridge, nothing leaves our factory without passing a meticulous inspection from our Quality Control team.  That’s how we ensure every piece you take home is more than just a backpack—it’s an investment in quality, durability, and locally made craftsmanship you can trust for life.
“We are not a team because we work together. We are a team because we respect, trust and care for each other.”
~ Vala Afshar
Our Story
North Ridge was founded in 2008 by Paul McLaughlin, who brought over thirty years of backpack manufacturing expertise to Cape Town. With just seven skilled machinists by his side, he built the company on the timeless principles of quality craftsmanship and exceptional customer service—values that continue to define us today.
Over the next fifteen years, North Ridge grew from a small local workshop into a trusted manufacturer serving more than 200 clients across South Africa and abroad. Our team expanded to 46 dedicated, homegrown staff members, each contributing to the brand’s reputation for durability and excellence.
In 2023, the company entered an exciting new chapter when entrepreneur Soria Wisse joined as owner and Managing Director. Bringing a sharp eye for growth opportunities and a gift for building strong partnerships, Soria’s entrepreneurial spirit perfectly complemented Paul’s deep industry expertise. “I have always admired the commitment to quality and innovation at North Ridge,” Soria reflects. “Working closely with Paul and the talented team, we developed a growth strategy that honours our heritage while opening doors to new opportunities.”
When Paul retired in February 2025 after more than four decades in the outdoor industry, he handed the reins to Soria with complete confidence. “This partnership has injected fresh energy into the business,” Paul noted. “With Soria’s vision and commitment, I’m certain North Ridge will reach new heights.”
Today, under Soria’s leadership, North Ridge is expanding into the global outdoor gear market—staying true to its roots while moving forward into the future. Every product still undergoes rigorous inspection, comes with a lifetime guarantee, and is backed by the personal service that has always set us apart.
Our mission remains unchanged:Â to create backpacks that last a lifetime, blending proven South African craftsmanship with fresh, innovative thinking for the journeys ahead.
